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Case study

Laura The Acupuncturist

Fertility acupuncture and herbs, Boldmere, Sutton Coldfield

Visit the live site

What they wanted

Laura's old WordPress site had years of blog posts that brought people in from Google. She wanted something faster and better looking, without losing any of that.

Most people come to her for fertility support, so that needed to be clear from the first screen, in wording that stays within the advertising rules for health practitioners.

What I built

  • A hand-built replacement for her WordPress and WooCommerce site, with no plugins to keep patching
  • All 32 blog posts moved across with their web addresses unchanged, and old pages redirected, so her Google rankings carried over
  • Fertility and IVF pages, plus guides to the topics patients ask about most
  • Every page checked against the ASA's rules on health claims
  • A small shop for her herbal products, where customers message her to order
  • Local search and AI search set-up for Sutton Coldfield
Matt was fantastic to work with when creating my website. He was creative, helpful and incredibly responsive throughout the process, taking the time to understand my business and what I wanted to achieve. As a small business owner, finding someone who understands your vision, offers great ideas and makes the whole process feel straightforward is invaluable. Matt really delivered on all fronts. I’m absolutely delighted with the result and feel he’s created a website that reflects both me and my business perfectly. I wouldn’t hesitate to recommend Matt to other small business owners looking for someone talented, approachable and genuinely invested in helping them get the best out of their website.
Laura (my partner), fertility acupuncture and herbs · Google review

Since launch

What I've added and changed since the site went live.

  • Paused new bookings while she was on leave, then reopened them with a booking link for each treatment
  • Booking built into the site, so patients book without leaving it
  • A booking button that stays on screen while people read
  • An editor so Laura can change her own words and prices
  • Pages tuned for "acupuncture in Sutton Coldfield" and local fertility searches
  • Google Analytics behind an opt-in cookie banner, counting bookings and enquiries

Your turn

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